Persuadable Research

Persuadable Research conducts custom market research for brands and agencies, with documented experience across CPG, consumer health, beauty, and OTC products. Its capabilities include fast-turn surveys, quantitative and qualitative studies, advanced analytics, brand and category tracking, concept and package testing, advertising testing, path-to-purchase research, segmentation, and due-diligence studies.

For emerging and challenger brands, the firm can support decisions from early product development through launch and growth by testing positioning, packaging, creative ideas, pricing, and consumer demand.