Markacy

Markacy is a financially driven performance-marketing and strategy firm serving funded growth-stage companies through large enterprises. It connects paid media, Amazon and retailer media, lifecycle CRM, creative testing, marketing-mix modeling, incrementality measurement, customer analytics, and growth strategy to contribution margin and enterprise value. Its CPG and consumer experience includes SC Johnson, Mars, PetPlate, Serenity Kids, Scheid Family Wines, and Rodan + Fields. Markacy is best suited to revenue-generating or funded brands with meaningful marketing budgets rather than very early bootstrapped startups.