Backstroke

Backstroke acts as an embedded lifecycle-marketing and data-science platform for ecommerce brands. Its AI agents help research, segment, write, design, personalize, and analyze email campaigns, with support for SMS and push messaging. The platform builds on brand configuration and customer-behavior data, predicts audience and content performance, generates campaign variations, and integrates with Klaviyo workflows. Its underlying dataset includes beauty, health, food, pet-care, apparel, and other consumer-brand verticals.